Glinche Automobiles, founded in 1966 and currently experiencing significant growth, specializes in the purchase and sale of new and nearly new vehicles. Based near Le Mans, the Glinche Group offers a wide range of French and foreign vehicles, from city cars to premium models, including utility and recreational vehicles. In recent years, the group has expanded by establishing two new entities: En Route Michel, specializing in long-term leasing for professionals, and Glinche Sport & Classic, focused on the sale of high-end vehicles.
With over 50,000 customers and more than 60 employees, the company operates multiple sales channels: through its physical location and online sales, via partnerships with automotive professionals, and through collaborations with banks, insurance companies, and local authorities.

The background

The Glinche Group's business model relies heavily on direct sales in its dealership and online via its various websites and dedicated platforms, enabling it to grow without increasing its headcount. The launch of their brand: En route Michel and Glinche Sport & Classic, once again demonstrated their market reach. However, as they aimed to scale up, they faced challenges related to manual workflows and disconnected processes, particularly when managing financing and procurement.

The challenge

Before joining forces with Basikon, Glinche's sales team relied on time-consuming manual processes. Not all processes were digitized, and some tools hampered sales development. This inefficiency hampered productivity and was a recurring source of errors, limiting the company's ability to manage growing demand. In addition, the sales team lacked a unified platform to manage customer queries, vehicle lists and financial services, making it even more difficult to expand their operations across multiple sites.

In addition, the Glinche Group needed a system capable of managing all its entities and integrating with external services and various banks.

The solution

The Basikon platform provided Glinche with a fully integrated solution that connects all facets of its business. Initially focused on streamlining the financing process, Basikon established an API integration with Crédit Agricole to automate vehicle financing. This allowed Glinche's sales teams to process financing requests from a single data entry point, significantly reducing manual tasks and increasing productivity.

Recognizing the success of this integration, Glinche expanded Basikon's scope to manage its entire operations, from procurement to inventory management and an end-to-end delivery system. Basikon now supports Glinche in automating vehicle listings, dynamically managing prices based on distribution channels, and centralizing customer and sales data within a unified CRM.

Key Features Implemented:

• CRM Integration: Glinche's sales team now benefits from a centralized CRM within Basikon, allowing sellers to input customer data once and access it across all systems, from vehicle financing to ad publishing.
• Automated Inventory and Listing Management: Vehicle listings and inventory are automatically managed on platforms such as Leboncoin and the dealership's website, including margin calculations. Vehicle preparation and delivery are centrally tracked, enhancing both visibility and sales efficiency.
• Dynamic Pricing: Basikon's CRM enables Glinche to dynamically manage vehicle prices based on the sales channel and customer type, ensuring competitive and accurate pricing.
• Interconnected Tools: With the Basikon API, the group can seamlessly connect all its tools, enabling smooth communication between systems. Basikon serves as the single entry point for all operations.
• Real-Time Cost and Expense Tracking: Developed features allow for real-time calculation and tracking of all costs associated with a vehicle, such as purchase, transport, bodywork, and preparation fees. This optimizes vehicle costs and ensures the final price is fair for customers.
• Expanded Sales Reach: The platform enables the Glinche Group to extend its offering beyond its Glinche Automobiles entity, opening new sales channels without additional administrative burden.

The result

The transformation driven by Basikon has had a substantial impact on Glinche's operations:

• Increased Productivity: Sales teams have saved hours of work by automating financing and sales processes.
• Digital Integration: Basikon's integration with external services ensures seamless connections with banks and digital marketplaces, enabling 20% of sales to be processed entirely online.
• Scalability: The centralized CRM and dynamic inventory management allow Glinche to easily expand its operations by opening new entities to meet the needs of diverse customer segments.
• Revenue Growth: With over 50% of revenue coming from commissions through banks and insurers, Basikon’s solution ensures these processes are managed with minimal human intervention, allowing Glinche to focus on increasing sales.